Fiji

Fiji Overview

Fiji has a market economy based primarily on tourism and agriculture, the latter including a substantial subsistence sector dominated by indigenous Fijians. Subsistence farmers earn supplementary cash income from cultivating copra, cocoa, kava, taro (locally called dalo), pineapples, cassava (manioc), or bananas or from fishing. The commercial sector is heavily based on garment manufacturing and on sugarcane, which, for the most part, is produced by independent Indian farmers.

The economy also has a strong service and light-industrial component serving small neighbouring countries as well as Fiji; activities range from boatbuilding (especially fishing boats and pleasure craft) to brewing and paint manufacture. The government offers incentives (including residence) for investors but insists on potential for job creation and training programs for local employees.

Source: britannica.com

Landscape and growth

Global State of the Market Report

In 2022, the Advisory Board Centre mapped professionals currently serving on Advisory Boards. This assessment identified over 200 professionals on Advisory Boards in Fiji.

Advisory Board Landscape

The assessment has identified low numbers of Advisory Board professionals in Fiji. Minimal participation in the market may indicate:

  • That Advisory Board structures engaged in the country are informal in nature;
  • Advisory Boards are referred as a different name, such as committees, councils or think tanks;
  • Traditional sourcing of advice is more customary for Fiji’s current business environment; or
  • There is a language barrier stemming from the search for Advisory Board professionals being in English.

Future Growth Opportunities

As an emerging sector in Fiji, connection and collaboration with the global Advisor community will present strong future growth opportunities. Further, focusing on key market sectors – tourism, sugar processing and manufacturing – as well as acknowledging start-up and emerging industries are essential. It will also be important for Advisory Board professionals in market to be credentialed to best practice and ethics as this sector grows over time.

Key Statistics

Population 913,984
GDP 4,296 USD million
Labour Force by occupation
Agriculture19%
Industry13.31%
Services50.97%
Manufacting<7%
GDP by sector
Agriculture13.5%
Industry17.4%
Services69.1%
Import 2,345 USD million
Export 1,173 USD million
Global ease of doing business rank 101st
Global ease of doing business score 60.74/100