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Published 01 May 2024
Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard, host of the Sales Revolution Podcast, how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the design and development process.
Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.
Why wouldn’t you want to involve your customers in your co-creation of your product or service offering?
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