Sales Revolution Podcast : Customer Advisory Boards

If you’re trying to tap into the minds of your customers – and who isn’t? – it might be worth considering developing a customer advisory board.

Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard, host of the Sales Revolution Podcast, how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the design and development process.

Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.