Andrea Peterson

Chief Marketing Officer and Co-Founder at March-Collective PTE LTD, a company that provides strategic marketing and brand solutions for tourism / hospitality, global luxury brands and lifestyle businesses.

Certified Chair from the Advisory Board Centre, which equips me with the skills and knowledge to advise and support businesses in their growth and transformation journeys.

With over 8 years of experience as the Executive Director of Destination Marketing at Marina Bay Sands, I have strategized, developed and executed successful marketing strategies for one of the world’s most iconic integrated resorts, spanning hotel, F&B, sustainability, museum, attractions, MICE, retail, loyalty program, and sponsorship. I have also led and managed cross-functional and cross-country teams, delivering high-performance results and driving profitability and customer satisfaction for global brands including The Walt Disney Company.

Passionate about the business of luxury brands, and constantly inspired by people, innovation, data analytics, and new ideas. I have a proven track record of strategic development, creation and implementing integrated local and regional brand go-to-market campaigns, content development, social media strategies, loyalty marketing, KOL/influencer strategy, media and creative agency partnerships, and large scale event management for various sectors, including tourism, hotel, fashion, lifestyle, entertainment, and media.